What You’ll Learn

🔹 Module 1 – Defining Your Online Business & Brand

• Choosing the right business model
• Opening a business bank account
• Understanding customer value and segmentation
• Branding & differentiation strategies

📌 Includes: 21 videos, 12 readings, 4 assignments

🔹 Module 2 – Building & Launching Your Website

• Best practices for website development
• Step-by-step guide to website setup
• User experience & design principles

📌 Includes: 11 videos, 10 readings, 4 assignments

🔹 Module 3 – Website Quality, Production & Optimization

• Copywriting, photography & video essentials
• Pre-launch quality checks & website performance
• Analytics & performance tracking before launch

📌 Includes: 12 videos, 10 readings, 4 assignments

🔹 Module 4 – Daily Operations & Growth Strategies

• Marketing, PR & customer engagement
• Long-term sustainability strategies
• Creating a Pitch Deck to present to partners & investors

📌 Includes: 17 videos, 14 readings, 4 assignments

Why This Training Stands Out

🚀 Hands-On Approach – Practical strategies for real-world application
🎨 Branding & Differentiation – Learn how to make your business unique
🌎 Website & Marketing Mastery – From development to scaling
📊 Investor Readiness – Build a compelling Pitch Deck

Program Details

📍 Duration: 8 weeks
📍 Mode: Online & In-person (Hybrid)
📍 Cost: Shs.300,000