Skills You’ll Gain 🚀

✅ Business Psychology 🧠
✅ Market Research 📊
✅ Marketing 📈
✅ Decision Making 🤔
✅ People Analysis 👥
✅ Experiment 🧪
✅ Influencing ✨
✅ Research and Design 🎨

Why This Training Matters 🌍🚀

Ever wondered why we buy what we buy? 🤔 This training dives into the fascinating world of consumer neuroscience and neuromarketing, exploring how our brains influence our choices as consumers. From understanding attention and emotions to measuring memory effects, this training uncovers the science behind consumer behavior. Whether you're curious about marketing, psychology, or just how people make decisions, this is your chance to explore the cutting-edge intersection of brain science and business! 🧠💼

Who Should Join? 🏆

👩‍🎓 Students & Lifelong Learners
👨‍💼 Marketing Enthusiasts
🧠 Psychology Buffs
🛍️ Curious Consumers
🚀 Anyone interested in the science of decision-making

Training Breakdown 📖🛠️

Module 1: Introduction to Consumer Neuroscience 🧠🔍

🔹 What is consumer neuroscience?
🔹 Key concepts and methods
🔹 How neuroscience complements traditional research

🎥 Includes: 4 videos | 📖 2 readings | 📝 1 assignment

Module 2: Attention & Consciousness 👀🧠

🔹 How attention works in the brain
🔹 The role of consciousness in consumer choices

🎥 Includes: 4 videos | 📖 1 reading | 📝 1 assignment

Module 3: Sensory Neuromarketing 👂👃👅

🔹 How our senses influence consumer behavior
🔹 Tools for assessing sensory impact
🔹 Organizing communication to engage all senses

🎥 Includes: 5 videos | 📖 1 reading | 📝 1 assignment

Module 4: Emotions & Feelings ❤️🤯

🔹 The role of emotions in consumer preferences
🔹 Conscious vs. unconscious emotional responses
🔹 How emotions drive decision-making

🎥 Includes: 4 videos | 📖 1 reading | 📝 1 assignment

Module 5: Learning & Memory 🧠📚

🔹 Types of memory and their purposes
🔹 How memories influence consumer behavior
🔹 The relationship between brand equity and the brain

🎥 Includes: 3 videos | 📖 1 reading | 📝 1 assignment

Module 6: Ethics & Aberrant Behaviors ⚖️🛒

🔹 Ethical considerations in neuromarketing
🔹 Pathological consumer behaviors (e.g., gambling, shopaholism)
🔹 Interviews with industry experts on ethics and neuromarketing

🎥 Includes: 4 videos | 📖 1 reading | 📝 1 peer review

What’s Included 🎁

🎥 24 videos to guide you through the concepts
📖 7 readings to deepen your understanding
📝 6 assignments to test your knowledge
👥 1 peer review to share insights with others

📅 Duration: 8 weeks  
📍 Mode: Online  
🗣 Language: English  
📜 Cost: Shs.300,000