Skills You’ll Gain 🚀
✅ Business Psychology 🧠
✅ Market Research 📊
✅ Marketing 📈
✅ Decision Making 🤔
✅ People Analysis 👥
✅ Experiment 🧪
✅ Influencing ✨
✅ Research and Design 🎨
Ever wondered why we buy what we buy? 🤔 This training dives into the fascinating world of consumer neuroscience and neuromarketing, exploring how our brains influence our choices as consumers. From understanding attention and emotions to measuring memory effects, this training uncovers the science behind consumer behavior. Whether you're curious about marketing, psychology, or just how people make decisions, this is your chance to explore the cutting-edge intersection of brain science and business! 🧠💼
👩🎓 Students & Lifelong Learners
👨💼 Marketing Enthusiasts
🧠 Psychology Buffs
🛍️ Curious Consumers
🚀 Anyone interested in the science of decision-making
🔹 What is consumer neuroscience?
🔹 Key concepts and methods
🔹 How neuroscience complements traditional research
🎥 Includes: 4 videos | 📖 2 readings | 📝 1 assignment
🔹 How attention works in the brain
🔹 The role of consciousness in consumer choices
🎥 Includes: 4 videos | 📖 1 reading | 📝 1 assignment
🔹 How our senses influence consumer behavior
🔹 Tools for assessing sensory impact
🔹 Organizing communication to engage all senses
🎥 Includes: 5 videos | 📖 1 reading | 📝 1 assignment
🔹 The role of emotions in consumer preferences
🔹 Conscious vs. unconscious emotional responses
🔹 How emotions drive decision-making
🎥 Includes: 4 videos | 📖 1 reading | 📝 1 assignment
🔹 Types of memory and their purposes
🔹 How memories influence consumer behavior
🔹 The relationship between brand equity and the brain
🎥 Includes: 3 videos | 📖 1 reading | 📝 1 assignment
🔹 Ethical considerations in neuromarketing
🔹 Pathological consumer behaviors (e.g., gambling, shopaholism)
🔹 Interviews with industry experts on ethics and neuromarketing
🎥 Includes: 4 videos | 📖 1 reading | 📝 1 peer review
🎥 24 videos to guide you through the concepts
📖 7 readings to deepen your understanding
📝 6 assignments to test your knowledge
👥 1 peer review to share insights with others
This training is designed for everyone, not just professionals. Whether you're a student, a marketer, or just someone curious about how the brain influences our choices, this training will:
Unlock the secrets of consumer behavior 🧠
Teach you the science behind marketing 📈
Help you understand the ethical implications of neuromarketing ⚖️
Join this training to uncover the hidden forces that drive our decisions and learn how businesses use neuroscience to connect with consumers. Let’s dive into the fascinating world of neuromarketing! 🧠🛍️✨